TY  - BOOK
AU  - Baack, Donald
AU  - Kenneth E., Clow
TI  - Integrated advertising, promotion, and marketing communications
SN  - 8178089610
U1  - 659.1 KEN 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Market Communication
KW  - Marketing
KW  - Promotion
N1  - Gratis by Dr. Preeta Vyas
ER  -