TY  - BOOK
AU  - Jha, Mithileshwar
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Kotler, Philip
TI  - Marketing management: a South Asia perspective
U1  - 658.8009 KOT 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Marketing
KW  - South Asia
N1  - Gratis by Dr. Preeta Vyas
ER  -