TY  - BOOK
AU  - Semenik, Richard J.
TI  - Promotion and integrated marketing communication
SN  - 0324062532
U1  - 658.802 SEM 
PY  - 2002///
CY  - Mason
PB  - Thomson South-Western
KW  - Integrated Marketing Communications
KW  - Market Communication
KW  - Sales management
KW  - Sales promotion
N1  - Gratis by Dr. Preeta Vyas
ER  -