TY  - BOOK
AU  - Indian Institute of Technology Delhi
TI  - Proceeding of conference on brand management (CBM-2016)
SN  - 9781786354112
U1  - 658.827 PRO 
PY  - 2016///
CY  - New Delhi
PB  - Emerald Group Publishing Ltd.
KW  - Branding Initiatives in India
KW  - Brands
KW  - Management
KW  - Proceedings
N1  - Gratis by Dr. Preeta Vyas
ER  -