TY  - BOOK
AU  - Hinterhuber, Andreas
AU  - Liozu, Stephan M.
TI  - ROI of pricing: measuring the impact and making the business case
SN  - 9780415730716
U1  - 658.816 LIO 
PY  - 2014///
CY  - Oxon
PB  - Routledge
KW  - Pricing
N1  - Suggested by Prof. Diptiranjan Mahapatra; 2.The Bandwidth Tax; pt. TWO SCARCITY CREATES SCARCITY; 3.Packing and Slack; 4.Expertise; 5.Borrowing and Myopia; 6.The Scarcity Trap; pt. THREE DESIGNING FOR SCARCITY; 8.Improving the Lives of the Poor; 9.Managing Scarcity in Organizations; 10.Scarcity in Everyday Life
N2  - This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on p
ER  -