TY  - BOOK
AU  - Vavra, Terry G.
TI  - Improving your measurement of customer satisfaction: a guide to creating, conducting, analyzing and reporting customer satisfaction measurement programs
SN  - 9780873894050
U1  - 658.812 VAV 
PY  - 1997///
CY  - Milwaukee
PB  - ASQ Quality Press
KW  - Consumer satisfaction--Evaluation
N1  - Suggested by Prof. Diptiranjan Mahapatra
ER  -