TY  - BOOK
AU  - Edelstein, Ilana
TI  - from fantasy to fortune--lessons on taking any business from idea to iconic brand
SN  - 9780071817646
U1  - 658.827 EDE 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Tequila industry
N1  - Suggested by Prof. Diptiranjan Mahapatra; Strategy =​ choice; A brief history of tequila; Where to play; How to win; Playing to your strengths; Managing what matters; Thinking through strategy; Shortening your odds
ER  -