TY  - BOOK
AU  - Hammerich, Kai
AU  - Lewis, Richard D.
TI  - Fish can't see water: how multinational culture can make or break your corporate strategy
SN  - 9781118608562
U1  - 658.4012 HAM 
PY  - 2013///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Corporate culture --Cross-cultural studies
KW  - Corporate planning
KW  - Culture
KW  - Organisational behaviour
KW  - Organizational behavior --Cross-cultural studies
KW  - Strategic planning
N1  - Suggested by Prof. Diptiranjan Mahapatra
ER  -