TY - BOOK AU - Underhill, Michael D. TI - Handbook of infrastructure investing SN - 9780470243671 U1 - 332.6722 UND PY - 2010/// CY - New Jersey PB - John Wiley & Sons KW - Infrastructure (Economics) --United States N1 - Suggested by Prof. Diptiranjan Mahapatra; Transportation infrastructure /​ David Kerr; five easy pieces /​ Andreas Hinterhuber; 3.Is there a long-term return on price promotions? /​ Carmen Balan; 4.Pricing modelling as a strategic leverage for knowledge-intensive start-ups: an explorative case study in the luxury fashion industry /​ Federica Merli; 5.Making the business case for value-based pricing investments /​ Stephan M. Liozu; 6.Evaluating the impact of pricing actions to drive further actions /​ Jered Haedt; 7.Using VOC to ensure product launch success: a case study showing how one firm prevented a launch misfire /​ Linda Trevenen; 9.Illuminating value capture with return on pricing investment /​ Navdeep Sodhi; 10.Case study on break-even analysis /​ Kostis Indounas; 11.Allocating pricing resources with a more strategic ROI calculation /​ Vernon Lennon; Contents note continued: 12.Making the case for value-based pricing software in B2B markets /​ Ed Arnold; 13.Translating pricing-software-enabled capabilities to meaningful financial impacts: a holistic approach /​ Doug Fuehne; 14.Interview with a pricing leader: Robert Smith, Director of Corporate Pricing for Eastman Chemical; 15.ROI and the impact of pricing: the state of the profession /​ Stephan M. Liozu N2 - Michael Underhill has prepared a very useful primer on infrastructure investing strategies. If you want to get serious about such strategies and need a good reference point, read this book.-Bruce A. Feldman, Director of Alternative Investments, Pennsylvan ER -