TY  - BOOK
AU  - Mentzer, John T.
AU  - Moon, Mark A.
TI  - Sales forecasting management: a demand management approach
SN  - 9788178295053
U1  - 658.818 MEN 
PY  - 2009///
CY  - New Delhi
PB  - Response Books
KW  - Marketing research --Management
KW  - Sales forecasting --Management
N1  - Suggested by Prof. Diptiranjan Mahapatra; 3. 1991 economic crisis : pretext for reforms; 4. Congress : the winds of change; 5. The Ayodhya agony; 6. Apologetics of vandalism; 7. BJP's moment of truth, 1996; 8. BJP and Pakistan; 10. 1999 : Lahore, fall of government, Kargil, new government; 11. The Agra gamble; 12. 2002 : Ayodhya, Godhra and Gujarat riots; 13. Chastened congress returns, 2004; 14. The India-US civil nuclear deal; 15. The spectre of corruption, 2010-2012; 16. Reforms and revivalism in retrospect
N2  - Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes
ER  -