TY  - BOOK
AU  - Kanuk, Leslie Lazar
AU  - Schiffman, Leon G.
TI  - Consumer behavior
SN  - 8120312880
U1  - 658.8342 SCH 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Consumer behavior
KW  - Consumer behaviour
KW  - Consumers
KW  - Motivation research (Marketing)
N1  - Gratis by Mr. Saurin Gandhi; Conditional probability and independence; Random variables; Continuous random variables; Jointly distributed random variables; Properties of expectation; Limit theorems; Simulation
N2  - This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are
ER  -