TY  - BOOK
AU  - Aaker, David A.
AU  - Batra, Rajeev
AU  - Myers, John G.
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 BAT 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Advertising
KW  - Advertising --Management
KW  - Management
KW  - Management Adveritisng
N1  - Gratis by Mr. Saurin Gandhi
N2  - Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings
ER  -