TY  - BOOK
AU  - Jha, S. M.
TI  - Services marketing
SN  - 817866321X
U1  - 658.8 JHA 
PY  - 2002///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Customer services
KW  - Customer services -- Management
KW  - Marketing
KW  - Marketing Management
KW  - Service industries -- Management
KW  - Service industries --Marketing
N1  - Gratis by Mr. Saurin Gandhi
ER  -