TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Ajay,
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D. and Pandit
TI  - Services Marketing: Integrating Customer Focus Across The Firm Fifth Edition
SN  - 9780070700994
U1  - 659.1908 ZEI 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
ER  -