TY  - BOOK
AU  - Lovelock, Christopher
AU  - jayanta,
AU  - Wirtz, Jochen and Chatterjee
TI  - Services marketing: people, technology, strategy
SN  - 9788131759394
U1  - 658.822 LOV 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
N2  - The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters
ER  -