TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 72537728
U1  - 659.1 ARE 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
KW  - Consumer behavior
KW  - Evolution of Advertising
KW  - Modern fasion
N1  - Gratis by Dr. Preeta Vyas
ER  -