TY  - BOOK
AU  - Bernoff, Josh
AU  - LI, Charlene
TI  - Groundswell: winning in a world transformed
SN  - 9781422125007
U1  - 303.4833 CHA 
PY  - 2008///
CY  - Boston
PB  - Harvard Business Publishing
KW  - Information society --Economic aspects
KW  - Internet marketing
KW  - Online social networks --Economic aspects
N2  - Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon--
ER  -