TY  - BOOK
AU  - Gamble, John E.
AU  - Jain, Arun K.
AU  - Stricklan, A. J. III
AU  - Thompson, Arthur J. (Jr.)
TI  - Crafting and executing strategy: the quest for competitive advantage - concepts and cases
SN  - 70146721
U1  - 658.4 THO 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Strategic planning
KW  - Strategic planning --Case studies
ER  -