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Financial times guide to business development: how to win profitable customers and clients by Ian Cooper

By: Cooper, IanMaterial type: TextTextPublication details: New York Pearson 2012Description: xvi, 176 p. ; 24 cmISBN: 9780273759539Subject(s): Business planning | Online media | Master social | Machine generated | Client expectations | Exceed customerDDC classification: 658.401 Summary: With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.
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Includes index

With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.

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