Marketing management : Indian cases by Prachi Gupta et al.
Material type:
TextPublication details: Noida Pearson 2018Description: xv, various, ill.; 23 cmISBN: 9789332587106Subject(s): Marketing -- Management | Marketing -- India | Marketing cases | Internationales MarketingDDC classification: 658.8954 Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
FMS Library
|
General | 658.8954 GUP (Browse shelf(Opens below)) | Checked out | 24/10/2021 | M003516 |
Includes bibliographical references and indexes
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
There are no comments on this title.