Rural marketing : challenges and opportunities by Dinesh Kumar and Punam Gupta
Material type:
TextPublication details: New Delhi SAGE Publications India Pvt. Ltd. 2017Description: xxxiii, 494 p. ; ill, ; 25 cmISBN: 9789386062765Subject(s): Marketing India | Business planning | Target marketing | Rural conditions | Poor IndiaDDC classification: 658.800954
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General | 658.800954 KUM (Browse shelf(Opens below)) | Available | M002773 |
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| 658.8 KOT Marketing management | 658.8 KOT Marketing management | 658.8 WOM Lean solutions : how companies and customers can create value and wealth together | 658.800954 KUM Rural marketing : challenges and opportunities | 658.804 BER Business-to-business marketing | 658.81 VEN Sales and distribution management : an Indian perspective | 658.812 SEW Customers for life: how to turn that onetime buyer into a lifetime customer |
Includes bibliographical references and index.
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