Marketing research: concepts, practices, and cases by Sunanda Easwaran, Sharmila J. Singh
Material type:
TextPublication details: Oxford Oxford University Press 2006Description: x, 605 p. : ill. ; 24 cmISBN: 9780195676969Subject(s): Marketing research | ExperimentationDDC classification: 658.83
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FMS Library
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General | 658.83 EAS (Browse shelf(Opens below)) | Available | M002590 |
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| 658.81 VEN Sales and distribution management : an Indian perspective | 658.812 SEW Customers for life: how to turn that onetime buyer into a lifetime customer | 658.83 BER Marketing research | 658.83 EAS Marketing research: concepts, practices, and cases | 658.83 MAL Marketing research: an applied orientation | 658.83 MAL Marketing research: an applied orientation | 658.83 MAL Marketing research: an applied orientation |
Includes bibliographical references and index
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