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Strategy and tactics of pricing: a guide to growing more profitably

By: Hogan, JohnContributor(s): Nagle, Tom | Zale, JosephMaterial type: Text

TextPublication details: New Delhi Pearson Education 2015Edition: 5th edDescription: 314p. ill. 24 cmISBN: 9789332536548Subject(s): Price and value communication | Price structure | Pricing policy | Pricing strategy | Tactical pricing | Value creationDDC classification: 658.816 NAG

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Books	FMS Library	General	658.816 NAG (Browse shelf(Opens below))	Available	Includes bibliographical references and index	M002160
Books	FMS Library	General	658.816 NAG (Browse shelf(Opens below))	Available	Includes bibliographical references and index	M003492
Books	FMS Library	General	658.816 NAG (Browse shelf(Opens below))	Available	Includes bibliographical references and index	M003493
Books	FMS Library	General	658.816 NAG (Browse shelf(Opens below))	Available	Includes bibliographical references and index	M002112

Suggested by Prof. Diptiranjan Mahapatra

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