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Marketing management: a South Asia perspective

By: Jha, MithileshwarContributor(s): Keller, Kevin Lane | Koshy, Abraham | Kotler, PhilipMaterial type: Text

TextPublication details: New Delhi Pearson Education 2009Edition: 13th edDescription: xxii, 646p. 26 cmSubject(s): Management | Marketing | South AsiaDDC classification: 658.8009 KOT

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.8009 KOT (Browse shelf(Opens below))	Available	Includes bibliographical references and index		M002046

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Previous	658.8 WOM Lean solutions : how companies and customers can create value and wealth together	658.8009 KOT Marketing management: a South Asia perspective	658.8009 KOT Marketing management: a South Asia perspective	658.8009 KOT Marketing management: a South Asia perspective	658.800954 KUM Rural marketing : challenges and opportunities	658.802 BER Data mining techniques: for marketing, sales, and customer relationship management	658.802 JAI Marketing planning and strategy	Next