Marketing strategy
Material type:
TextPublication details: Mason Thomson South-Western 2005Edition: 3rd edDescription: xx, 628 p. ill. 26 cmISBN: 8131501981Subject(s): Marketing | Strategy | Strategy- ManagementDDC classification: 658.8 FER | Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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FMS Library
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General | 658.8 FER (Browse shelf(Opens below)) | Available | Includes bibliographical references and index | M002045 |
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| 658.8 BAI Marketing | 658.8 BAI Marketing | 658.8 BAI Marketing | 658.8 FER Marketing strategy | 658.8 GOD Purple cow: transform your business by being remarkable | 658.8 GUP Integrated approach to services marketing: a book of reading on marketing of library and information services ed. | 658.8 JHA Services marketing |
Gratis by Dr. Preeta Vyas
Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold
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