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International marketing

By: Cateora, Philip RContributor(s): Gilly, Mary C | Graham, John LMaterial type: Text

TextPublication details: New Delhi Tata McGraw Hill 2014Edition: 15th edDescription: xxxiii, 623 pISBN: 9789339204464Subject(s): Export marketing | Export marketing -- Management | Intercultural communication | International business enterprisesDDC classification: 658.84 CAT

Contents:

Machine generated contents note:; 1 The scope and challenge of international marketing; Mega Mergers 5; The Stock Market 7; 2. Fundamentals of Valuation 11; Market Value 11; Fair Market Value 12; Technical Analysis 14; Fundamental Analysis 17; The first step-Economic conditions 17; The second step-Industry analysis 19; The third step-Company analysis 20; Asset- vs. Income-Based Techniques 21; Asset-based valuation concepts 22; Control premium 23; Efficient Market Hypothesis 26; Efficient Market Hypothesis 26; Random Walk Theory 27; Catch-22 27

Summary: In this era of rapid global economic growth, knowledge of marketing in all cultures is increasingly important. By emphasising the strategic implications of competition in different markets, this text addresses international marketing imperatives and issue

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.84 CAT (Browse shelf(Opens below))	Available	Includes bibliographical references and index		M002000

Suggested by Dr. Preeta Vyas

In this era of rapid global economic growth, knowledge of marketing in all cultures is increasingly important. By emphasising the strategic implications of competition in different markets, this text addresses international marketing imperatives and issue

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International marketing