Suggested by Prof. Diptiranjan Mahapatra

IAchieving Excellence; pt I Capitalism Adapts; The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air; The cost of zero cost : why we often pay too much when we pay nothing; The cost of social norms : why we are happy to do things, but not when we are paid to do them; The influence of arousal : why hot is much hotter than we realize; The problem of procrastination and self-control : why we can't make ourselves do what we want to do; The high price of ownership : why we overvalue what we have; The effect of expectations : why the mind gets what it expects; The power of price : why a 50-cent aspirin can do what a penny aspirin can't; The context of our character, part 1 : why we are dishonest, and what we can do about it; The context of our character, part 2 : why dealing with cash makes us more honest; Beer and free lunches : what is behavioral economics, and where are the free lunches?; Bonus material added for the revised and expanded edition : reflections and anecdotes about some of the chapters; Thoughts about the subprime mortgage crisis and its consequences.

For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it’s no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world’s output w