Branding in a competitive marketplace
Material type:
TextPublication details: New Delhi Response Books 2013Edition: 1st edDescription: xxxi, 229 p. ill. 25 cmISBN: 9788132110590Subject(s): Brand name products | Branding (Marketing) | Strategic planningDDC classification: 658.827 BAI
Contents:
1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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FMS Library
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General | 658.827 BAI (Browse shelf(Opens below)) | Available | Includes bibliographical references (pages 221-224) and index. | M001682 |
Suggested by Prof. Diptiranjan Mahapatra
1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development
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