Revenue management and pricing: case studies and applications
Material type:
TextPublication details: United Kingdom Cengage Learning 2011Edition: 1st edDescription: xx, 216 p. ill. 23 cmISBN: 9781844800629Subject(s): Business enterprises -- Finance | Managerial accounting | Pricing | Revenue managementDDC classification: 658.1521 YEO Summary: Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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FMS Library
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General | 658.1521 YEO (Browse shelf(Opens below)) | Available | Includes bibliographical references and index | M001557 |
Suggested by Prof. Diptiranjan Mahapatra
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp
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