Online Public Access Catalog

Principles of marketing

By: Armstrong, GaryContributor(s): Kotler, PhilipMaterial type: TextTextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1999Edition: 8th edDescription: ill. 29 cmISBN: 8120314905Subject(s): MarketingDDC classification: 658.8 KOT Summary: Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decisi
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 General 658.8 KOT (Browse shelf(Opens below)) Available Includes bibliographical references and indexes. M001528

Gratis by Mr. Saurin Gandhi

Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decisi

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