Production and operations management: concepts, models, and behavior
Material type:
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FMS Library
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General | 658.5 ADA (Browse shelf(Opens below)) | Available | Includes bibliographical references and indexes. | M001527 |
Gratis by Mr. Saurin Gandhi
The international environment : culture: economic forces; and competition; The international environment : government, political and legal forces; Market selection : definition and strategies; Information for international market(ing) decisions; Market entry strategies; Export entry modes; Product decisions; Pricing decisions; Financing and methods of payment; Promotion and marketing communication; Supply chain management/logistics and handleing export orders; Organization of international marketing activities.
This comprehensive text retains the integrative framework of planning, organizing and controlling and provides end-of-chapter supplements for more rigorous quantitative analysis. The text continues to offer problems which can be solved by the computer and
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