Marketing management (Record no. 2008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 657, [127] p. |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Dr. Preeta Vyas |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing --Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 19 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Bill Date | Koha item type | Public note | Bill Number | Checked out | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FEST Library | 24/08/2013 | Books India | INR | 562.50 | 10 | 4 | 658.8 KOT | M001613 | 11/10/2024 | 22/07/2024 | Books | Includes bibliographical references and index. | 52421 | ||||||||
| General | FMS Library | FMS Library | 27/08/2014 | Books India | INR | 656.25 | 8 | 5 | 658.8 KOT | M001822 | 13/09/2024 | 13/09/2024 | Books | Includes bibliographical references and index. | 52421 | 28/09/2024 | |||||||
| General | FMS Library | FMS Library | 04/09/2014 | Gratis | 3 | 1 | 658.8 KOT | M001846 | 28/11/2024 | 13/09/2024 | Books | Includes bibliographical references and index. | 52421 | ||||||||||
| General | FMS Library | FMS Library | 29/08/2017 | Nilesh Book Centre | INR | 959.00 | 10 | 8 | 658.8 KOT | M002415 | 07/12/2024 | 07/12/2024 | 02/08/2017 | Books | Includes bibliographical references and index. | 875 | 05/06/2025 | General Stacks | |||||
| General | FMS Library | FMS Library | 29/08/2017 | Nilesh Book Centre | INR | 959.00 | 8 | 6 | 658.8 KOT | M002414 | 21/03/2024 | 28/03/2023 | 02/08/2017 | Books | Includes bibliographical references and index. | 875 |