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Services Marketing: The Indian Context

Srinivasan, R.

Services Marketing: The Indian Context - 2nd ed. - New Delhi PHI learning Private Limited 2009 - xvi, 267 p. - Eastern Economy Edition .

ISBN: 9788120336940

Subjects--Topical Terms:
Marketing
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Service Marketing

Dewey Class. No.: 659.1908 SRI

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Services Marketing: The Indian Context