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Integrated approach to services marketing: a book of reading on marketing of library and information services ed.

Gupta, Dinesh K.

Integrated approach to services marketing: a book of reading on marketing of library and information services ed. - Ahmedabad Allied Publishers Pvt. Ltd. 2003 - viii, 328 p.

Dewey Class. No.: 658.8 GUP

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Integrated approach to services marketing: a book of reading on marketing of library and information services ed.