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The definitive book of branding

Kompella, Kartikeya,

The definitive book of branding by Kartikeya Kompella. - New Delhi Sage 2014 - 24 cm.ill, ; ;xx, 408 p. : :

ISBN: 978-8132117735

Subjects--Topical Terms:
Competitors.
Consumers
Branding

Dewey Class. No.: 658.827 / KOM

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The definitive book of branding