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Made to stick: why some ideas take hold and others come unstuck

Heath, Dan,

Made to stick: why some ideas take hold and others come unstuck by Dan Heath - London Arrow books 2017 - 22 cm.322 p. :ill, ;

ISBN: 978-0099505693

Subjects--Topical Terms:
Entertaining as it is informative
Curiosity gaps
Velcro theory of memory

Dewey Class. No.: 302.13 / HEA

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Made to stick: why some ideas take hold and others come unstuck