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Hooked: how to build habit-forming products

Eyal, Nir

Hooked: how to build habit-forming products by Nir Eyal - London Penguin 2019 - ix,246p. :ill.:21cm

Including bibliographical notes and index

ISBN: 9780241184837

Subjects--Topical Terms:
Action
Variable Reward
Habit zone
Organizational behavior
Industrial management
Consumers preferences

Dewey Class. No.: 658.575 / EYA

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Hooked: how to build habit-forming products