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Trade-off : why some things catch on, and others don't

Maney, Kevin

Trade-off : why some things catch on, and others don't Kevin Maney - New York Broadway Books 2009 - xv, 217 p. ; 22 cm.

ISBN: 9780385525947

Subjects--Topical Terms:
Technological innovations
Consumer behavior
Customer loyalty
Consumer satisfaction
Consumers' preferences
Brand choice

Dewey Class. No.: 338.064 / MAN

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Trade-off : why some things catch on, and others don't