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Made to stick : why some ideas survive and others die

Heat, Chip

Made to stick : why some ideas survive and others die Chip Heath & Dan Heath - New York Random House 2007 - 304 p.

ISBN: 9780099505693

Subjects--Topical Terms:
Social psychology
Contagion
Context effects

Dewey Class. No.: 302.13 / HEA

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Made to stick : why some ideas survive and others die