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Global marketing

Keegan, Warren J.

Global marketing by Warren J. Keegan and Mark C. Green - 9th ed. - New Delhi Pearson Publisher 2018 - 624p; ill; 26 cm

Includes bibliographical references and indexes

ISBN: 9789352865284

Subjects--Topical Terms:
Export marketing
Product and brand decisions
Social and cultural environments
Global trade environment
Marketing
Global economic environment

Dewey Class. No.: 658.84 / KEG

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Global marketing