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Data mining techniques: for marketing, sales, and customer relationship management

Berry, Michael J.A.

Data mining techniques: for marketing, sales, and customer relationship management by Birkinshaw Julian, Linoff Gordon S. - New Delhi 2017 - xxv, 643 p. ill: 24 cm

Includes bibliographical references and index

ISBN: 9788126534722

Subjects--Topical Terms:
Business enterprises
Marketing
Exploration
Data mining --Social aspects
Sales &? Marketing, Databases &? data processing
Data-Warehouse-Konzept

Dewey Class. No.: 658.802 / BER

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Data mining techniques: for marketing, sales, and customer relationship management