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Corporate reputation decoded: building, managing and strategising for corporate excellence

Desai, Avani

Corporate reputation decoded: building, managing and strategising for corporate excellence - New Delhi Sage Publications India Pvt. Ltd. 2014 - xix, 300p. 24 cm

Suggested by Prof. Diptiranjan Mahapatra

ISBN: 9788132117742

Subjects--Topical Terms:
Corporate image
Corporations
Corporations -- Public relations
Organizational effectiveness
Organizational effectiveness -- Case studies
Organizational effectiveness--India--Gujarat

Dewey Class. No.: 659.2 KAU

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Corporate reputation decoded: building, managing and strategising for corporate excellence