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Promotion and integrated marketing communication

Semenik, Richard J.

Promotion and integrated marketing communication - Mason Thomson South-Western 2002 - 582p. ill. 25 cm

Gratis by Dr. Preeta Vyas

ISBN: 0324062532

Subjects--Topical Terms:
Integrated Marketing Communications
Market Communication
Sales management
Sales promotion

Dewey Class. No.: 658.802 SEM

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Promotion and integrated marketing communication