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Advertising and promotion: an IMC approach

Shimp, Telence A.

Advertising and promotion: an IMC approach - Mason Thomson South-Western 2007 - 650p. ill. 22 cm

Gratis by Dr. Tejas Desai

ISBN: 9788131504406

Subjects--Topical Terms:
Advertising
Communication in marketing
Integrated Marketing Communications
Public relations--Management
Sales promotion

Dewey Class. No.: 659.1 SHI

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Advertising and promotion: an IMC approach