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Marketing planning and strategy

Jain, Subhash C.

Marketing planning and strategy - 6th ed. - Mason Thomson South-Western 2004 - Xiii, 925p. ill. 26 cm

Gratis by Dr. Preeta Vyas

ISBN: 9812542620

Subjects--Topical Terms:
Management
Marketing
Marketing Planning
Marketing Strategy

Dewey Class. No.: 658.802 JAI

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Marketing planning and strategy