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Solving problems with design thinking: 10 stories of what works

Bennett, Kevin

Solving problems with design thinking: 10 stories of what works - New York Columbia Business School Publishing 2013 - xiv, 216 p. ill. 24 cm

Suggested by Prof. Diptiranjan Mahapatra

1Wish and Reality; Problem solving; 3.Messy; 4.Correlation; 5.Datafication; 6.Value; 7.Implications; 8.Risks; 10.Next.

Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations,

9780231163569


Creative ability in business
Design
Problem solving

658.403 LIE
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