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Principles of advertising and IMC

Duncan, Tom

Principles of advertising and IMC - 2nd ed. - New Delhi Tata McGraw Hill 2005 - xxii, 7333p. ill. 29 cm

Gratis by Dr. Preeta Vyas

ISBN: 70601593

Subjects--Topical Terms:
Advertising
Brand name products
Communication in marketing
IMC
Marketing
Sales promotion

Dewey Class. No.: 658.827 DUN

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Principles of advertising and IMC