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Services marketing

Jha, S. M.

Services marketing - 4th ed. - Mumbai Himalaya Publishing House 2002 - 611p.

Gratis by Mr. Saurin Gandhi

ISBN: 817866321X

Subjects--Topical Terms:
Customer services
Customer services -- Management
Marketing
Marketing Management
Service industries -- Management
Service industries --Marketing

Dewey Class. No.: 658.8 JHA

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Services marketing