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Contemporary advertising

Arens, William F.

Contemporary advertising - 9th ed. - New Delhi Tata McGraw Hill 2004 - xl, 712 p. ill. 29 cm

Gratis by Dr. Preeta Vyas

ISBN: 72537728

Subjects--Topical Terms:
Advertising
Consumer behavior
Evolution of Advertising
Modern fasion

Dewey Class. No.: 659.1 ARE

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Contemporary advertising